The Sonoma County Tourism Bureau has been quietly, yet effectively, using social media to bring more people to their vacation getaway and figured out how to track the results. Keri Hanson, PR and Marketing Manager for the SCTB, discusses how their social media strategy has worked for them.
Linda Kingman of Insidedge, Dow Chemical's employee communications agency, explains the genesis and preparation behind one of the best CEO blogs, Access Andrew, written by CEO Andrew Liveris.
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At Ragan's Speechwriters conference in February, Mark Ragan caught up with Mike Long, Director of the White House Writer's Group, on why researching your speaker and subject matter is key to a successful speech.