Why do so many executives fear social media?

CFO Alfred Lin explains why allowing employees to blog helps create a culture of transparency.

Ghost-tweeting isn't exactly a new phenomenon, but it's not something people know much about. We sat down with freelance writer, Annie Colbert, who ghost-tweets for Guy Kawasaki, founder of alltop.com, to discuss why you should be employing this supernatural tactic to keep up with the conversation on Twitter.

Shel Holtz discusses why employee communicators can now reach employees whenever and wherever they are with new devices such as smart phones.

Ferg Devins, vice president of government and public affairs at Molson Canada, discusses how the brewing giant uses Twitter to connect with customers.