Have your corporate heads turned a blind-eye towards social media? Mark Ragan sat down with Ike Pigott to discuss how to turn your boss on to social media and a few success stories from Pigott.
Tuesday, February 09, 2010 12:50:36 PM by Joan Stewart, The Publicity Hound
Here's another great way to persuade your boss to use social media.
Find out which competitors are using it well.
Compile a list of things like their Google ranking from social media sites, blog comments, number of Twitter followers, Facebook fan pages, great product reviews and other kudos for one competitor. Show it to the boss and tell him or her that you're company is at a disadvantage.
Ghost-tweeting isn't exactly a new phenomenon, but it's not something people know much about. We sat down with freelance writer, Annie Colbert, who ghost-tweets for Guy Kawasaki, founder of alltop.com, to discuss why you should be employing this supernatural tactic to keep up with the conversation on Twitter.
Loss of control? Lack of resources? Or just plain old stuffiness? New York Times columnist David Pogue authored the newspaper's first personal technology blog and watched as the The Gray Lady overcame its own fears.
Shel Holtz, social media guru, discusses why using social media at the office should no longer be taboo; in fact, it could prevent you from doing your job.
Chris Barger, director of social media over at General Motors, addresses how he handled the private jet fiasco back in November on GM's social media space.
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