Leveraging Web 2.0 technologies in healthcare is a great way to drive patients to your facilities and Web sites, says Melanie Matthews, executive VP and COO of the Healthcare Intelligence Network (www.hin.com). She uses real-life examples from the Mayo Clinic, UAB Health System and the Medical University of South Carolina to demonstrate how they benefit from exposure on YouTube and iTunes and how Web 2.0 technologies can extend the marketing reach for health products and services.
Get advice from a PR pro and the Chicago Sun-Times deputy features editor on how and why to pitch traditional media outlets for blog, Internet and web video placement.
Chris Barger, GM's director of social media, sat down with CEO Mark Ragan to discuss the automaker's strategy and why it employs a full-time team to manage its social media presence.
Microsoft communicator Richard Davidson discusses how to get started using SharePoint, what role IT should play, what makes a blog successful and much more.