Fraser Seitel on becoming a successful PR professional

no sound?

So tue - Excellent advice, just wish it made as much sense to senior managers!

Right in every respect - the PR professional must have a seat at the management table. PR is about providing an interesting story, a truthful story, a story that (as you say) not only tells us what you are doing buy why, anticipating the question "why should I care about this" and delivering the answer.

Great! It is all so true. Thanks for sharing!

Very powerful. Thanks for creating this. Where can I get a transcript of this video?

This is an absolute validation and confirmation of everything I tell every one of my public relations students. Thank you for sharing!

Thank you Mr.Hazlett for leading me to this amazing interview. Very powerful stuff!

I am, kind of ,shocked by this video, not when Mr. Seitel saying never lie, but "jack of all trade". As an MBA student figuring out true interest and career direction, I almost wanted to commit suicide (kidding of course) because except of my ability of understanding and connecting with people I am a "jack of all trade"always want to know why why why.

This video gives some direction for future career choices. Thank you again for Mr.Seitel and Professor Hazlett! You make my day!

Steven
twitter @anqinglaowang

The sounds advice offered here makes up for the horrible audio quality.

Great video interview, especially for young PR pros or students who are thinking about PR as a career pursuit.