Inside JetBlue's two-prong Twitter strategy

Learn why JetBlue created two Twitter accounts—one for interacting with customers, the other solely for offering cheap tickets.

JetBlue, Morgan Johnston, Twitter

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Thursday, April 22, 2010 5:15:47 PM by Crystal Matthews

We run the same type of platform with Bodybuilding.com. We have a 'Bodybuildingcom' handle and a 'BBcomDeals' handle. Love it this way. We occasionally retweet a deal on the main handle, but it has to be very compelling. People that are interested in conversation don't like feeling "spammed".

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