At Ragan's Speechwriters conference in February, Mark Ragan caught up with Mike Long, Director of the White House Writer's Group, on why researching your speaker and subject matter is key to a successful speech.
Having an effective crisis communication plan is key to handling an emergency correctly, but will your CEO be sending the right message. Rob Friedman, director of executive communication at Eli Lilly, explains getting the correct information to your employees will ensure their trust in your CEO.