At Ragan's Speechwriters conference in February, Mark Ragan caught up with Mike Long, Director of the White House Writer's Group, on why researching your speaker and subject matter is key to a successful speech.
Speechwriting master Mike Long knows a thing or two about being a successful speechwriter. Here, he gives you some tips on starting your career as a freelance writer.
Michael Long, director of the White House Writers Group and former Saturday Night Live writer, gives tips for improving the versatility of your speechwriting skills.
In this special edition of First Person, we hear from several leading speechwriters on topics ranging from writing a speech on a tight deadline, to the architecture of a great speech.
Having an effective crisis communication plan is key to handling an emergency correctly, but will your CEO be sending the right message. Rob Friedman, director of executive communication at Eli Lilly, explains getting the correct information to your employees will ensure their trust in your CEO.
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