The best way to impress a CEO

Mark Ragan sat down with Jerry Tarver, retired professor of speechwriting at the University of Richmond, to discuss the importance of emotion in speeches.

Veteran speechwriter, Mike Long, gives you innovative tips on self-editing your speeches.

Writing expert Ann Wylie shares tips on how to structure a good speech and how speechwriters can avoid a common mistake.

Having an effective crisis communication plan is key to handling an emergency correctly, but will your CEO be sending the right message. Rob Friedman, director of executive communication at Eli Lilly, explains getting the correct information to your employees will ensure their trust in your CEO.