Ghost-tweeting isn't exactly a new phenomenon, but it's not something people know much about. We sat down with freelance writer, Annie Colbert, who ghost-tweets for Guy Kawasaki, founder of alltop.com, to discuss why you should be employing this supernatural tactic to keep up with the conversation on Twitter.
Loss of control? Lack of resources? Or just plain old stuffiness? New York Times columnist David Pogue authored the newspaper's first personal technology blog and watched as the The Gray Lady overcame its own fears.
Mark Ragan sat down with Tom Keefe, communications manager at VW Credit, to discuss how a little PDF gave VW's employees a sense of security at their jobs.
Duncan Wardle, head of global PR at Disney Parks, explains how and why the company taps customers to communicate the Disney brand—using social media—to the public.
We sat down with David Grossman, founder and president of dg&a, to discuss why leaders are having difficulties communicating to their employees, what they should be communicating and how to show them that change is necessary.
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