Fraser Seitel on What Makes a Good PR Writer

Getting a speaker to relax and loosen up in front of a crowd can be difficult. Rob Friedman, Director of Executive Communications at Eli Lilly, gives you a few tips to help write a speech that will make your speaker comfortable.

Speaking coach Mike Landrum discusses the biggest stumbling block of speakers, how video can improve their performance, and the problem with using PowerPoint in speeches.

Crisis Communication expert Gerard Braud talks about the response to Hurricane Katrina in his hometown of New Orleans during the 2007 IABC Conference.

Fred Povey, director of news services for McClatchey Tribune Information Services, talks about social media press releases and how to pitch major newspapers at the 2007 Media Relations Summit in Washington, D.C.