Fraser Seitel on What Makes a Good PR Writer

Chris Barger, GM's director of social media, sat down with CEO Mark Ragan to discuss the automaker's strategy and why it employs a full-time team to manage its social media presence. 

John Mims, Vice President public relations at the University of North Carolina at Chapel Hill, shares ten PR lessons teens can teach us about social media.

Crisis Communication expert Gerard Braud talks about the response to Hurricane Katrina in his hometown of New Orleans during the 2007 IABC Conference.

Fred Povey, director of news services for McClatchey Tribune Information Services, talks about social media press releases and how to pitch major newspapers at the 2007 Media Relations Summit in Washington, D.C.