Fraser Seitel on What Makes a Good PR Writer

The DC Goodwill Fashionista, real name Em Hall who is the retail marketing manager for Goodwill in the greater DC area, sat down with Mark Ragan to discuss how Goodwill's blog has been a rampant success for them.

Mark Ragan sat down with Tom Keefe, communications manager at VW Credit, to discuss how a little PDF gave VW's employees a sense of security at their jobs.

Crisis Communication expert Gerard Braud talks about the response to Hurricane Katrina in his hometown of New Orleans during the 2007 IABC Conference.

Fred Povey, director of news services for McClatchey Tribune Information Services, talks about social media press releases and how to pitch major newspapers at the 2007 Media Relations Summit in Washington, D.C.