How to write a 'sticky speech'

As an old hand at corporate speechwriting myself, I take my hat off to Ms. Mitchell. Her advice is absolutely right on.

Excellent advice for any public speaker. She's a real pro.

Liz is probably the preeminent consulting speechwriter in the US today. I've learned a great deal from her seminars, her web site, and her willingness to share her tips and techniques with colleagues beginners and professionals alike.

This video only confirms my impressions of her professionalism since I first attended one of her seminars in 1990. And this video ALSO proves the point that a good speechwriter ought, above all, to be a good speaker.

As a person who has given hundreds of speeches over the years, I learned a lot about making them more effective from Ms. Mitchell's insightful and practical suggestions.

Well done and succinct. I'll use this in my public relations writing class when we work on speeches!

Well done, Mark! Liz is correct. The ability to tell a story is the key to a great speech, not bullet points in a PowerPoint presentation.

Remember to use this phrase, speakers: "This is important to you because . . ." -Michael Angelo Caruso, http://www.EdisonHouse.com